Ana Jikia
Scientific Interests
- My research interest is expressing project management issues at the level of modern demand, identifying factors in the internal and external environment of project management and assessing their impact on the organization, preparing a business plan, organizational design and change management, conflict detection and management, selection of leadership style, development of motivation mechanisms, relevant control process Selection of methods, use of management methods available abroad and modern achievements of managers. Demonstration of the role of e-government in the field of business management, marketing research, preparation of a plan, characterization of the created environment, identification of the characteristics of the behavior of consumers and business buyers, market segmentation and identification of target segments, examination of competitors and selection of a competitive strategy, development of basic strategies for the market, social and ethical business management Linking responsibility. Creation of a product, service and branding strategy, preparation of events corresponding to the stages of the product life cycle, construction of a realized plan for a new product, development of a pricing strategy, selection of a product distribution system, development of collaborative communications, preparation of an advertising program, management of public relations.